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Category: Personal Branding

Brand Build With Maslow’s Hierarchy of Needs

Brand Build With Maslow’s Hierarchy of Needs

Business students! Do you remember Maslow’s Hierarchy of Needs? I hope so, considering its the most over-taught pyramid, second to the food pyramid (may it rest in peace). Are you quick to discount Maslow’s model? I don’t blame you. But did you think about how it highlights how to brand build in a way that keeps you motivated even when things are tough (like that one gym leader in Pokémon)? It reminds you that no matter where you are in…

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SpongeBob Series: How to Erase DoodleBob’s Damage to Your Reputation

SpongeBob Series: How to Erase DoodleBob’s Damage to Your Reputation

“Well, well, what is this? Ah, the artist at sea. Let us watch and see the fruits of his struggle. Ah, it seems that inspiration has struck.” Inspiration strikes us all when we are the artist drawing our path forward. SpongeBob and Patrick once found themselves with a magic pencil. Let’s see how they damaged their reputation with this newfound power: SpongeBob’s first creation is a simple jellyfish – graceful and majestic. Second to that, he draws a mustache for…

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SpongeBob Series: Be Successful Without Ripping Your Pants

SpongeBob Series: Be Successful Without Ripping Your Pants

Recall a time when you felt successful. You enjoyed your work, felt valued, and had a great sense of confidence. But then someone came along and changed your perspective. They made it seem like you’re on the wrong bus; like you were headed for rock bottom because you weren’t like them. SpongeBob felt this – it all started at Goo Lagoon. Let’s take a look at what happened: “Hey Sandy, look! I’m sandy!”. Sandy just eats it up. What a player, that SpongeBob – he’s…

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